Levi’s® kicks off the search for the second-ever ‘Levi’s® Girl,’ the online voice of Levi’s® women. Using its crowdsourcing Facebook app, users are able to submit videos documenting why they should be chosen as the new face and voice for Levi’s women in the digital space. In this specialized six-month assignment, the new ‘Levi’s Girl’ will allow the brand voice for women to be heard and channel the essence of ‘Shape What’s to Come,’ the brand’s global online community where millennial women around the world can connect with peers and mentors to shape their futures.
Category Archive: Marketing
Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous representatives of this movement. Ahead of Super Bowl XLV, Pepsi Max teamed up with a bunch of hip-hop and rap stars to develop new videos as part of the NFL Audible program.
By Andrew Davison, a digital media and social marketing specialist at Ziggurat Brands, London
Augmented reality for those unaware is enhancing a real life view of something with additional, digitally generated input. Augmented reality in a passive form has been around for some time, with one of its first uses being to project the ‘first down’ lines on television broadcasts of American football. Recent advances in mobile internet technology have turned people’s smartphones into the gateway to this new reality and allowed users to have control over the enhancements. It is this development that has spawned a new wave of software and services.
Diageo’s Johnnie Walker launched a massive advertising campaign in China revolving around the ‘Keep walking’ motto. The new promotional push dubbed ‘Yulu’ (or ‘Words of a Journey’), the brand’s largest ever effort of this kind on the market, sees 12 Chinese pioneers—including an artist, a real estate businessman, a fashion designer and a blogger—representing different areas of business and art and telling their inspirational life stories.
Diesel promotes its new underwear collection with super (‘stupid’) power. The brand, which did it big with its extravagant, but still very appealing ‘Be Stupid’ campaign last year, is going on doing crazy things with a serious face. Recently, it presented its Spring/Summer 2011 collection under the espionage theme (heavily employed by filmmakers and graphic story authors forty years ago), and now continues with another trend, which was popular in the 70-ies. Diesel created new bizarre characters with double-meaning names or just to present the flamboyant underwear in the Fresh & Bright Superheroes campaign.
Toyota is teaching web users an English grammar lesson and promotes its new Prius line at the same time. The automaker decided to leave all the technical talks behind and focus on debates revolving around making its name plural (now, since there will be more models in the range, this question should be resolved once and for ever). To gear up discussion, the brand commissioned the Saatchi & Saatchi agency to create something really catchy—and the creative team develop a nice video in a children educational song’s tone.
Allied Bakeries’ brand Kingsmill is set to launch a new range of seeded loaves with designs created by 1HQ. Consumer analysis found that many mums want their family to eat seeded bread, but find it hard to choose a loaf with the texture they all like, especially as some kids don’t like bits. This has driven the creation of a new range of three loaves each with a different level of texture so they’re perfect for all the family.
Today, on January 11, Google silently started one of its tremendous online projects that is sure to make a lot of buzz on the Inet in the near future. Google Science Fair, a new online competition, was announced earlier today. By running it, the Internet giant aims to discover young and promising scientific talents in all areas of science.