While augmented reality, hybrid cars and m-commerce apps were in spotlight back in 2009, the following year showed even bolder innovations. In 2010 research and development teams of global companies were primarily focused on finding new ways to make this world greener and facilitate more efficient informational interchange.
Category Archive: Marketing
Gap launched a new project to deliver more discounts to its fans ahead of Christmas through a holiday-themed ‘race’ of reindeer. For five days, the brand has been inviting its fans to visit the www.projectreindeer.com page and participate in the competition of the North Pole animals for a chance to pay less at the participating Gap stores across the U.S. The idea behind the project is simple: to save a Gap venue, you had to say the name of the winner of the every day’s challenge and get a discount he or she carries. The competition, which has been running December 15-19, is now over.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.
Ahead of Christmas, Levi’s is launching a competition, which echoes the major theme of the brand’s latest ‘Go forth‘ campaign and is supporting the idea of its latest project dedicated to craft, Levi’s Photo Workshop. The brand teamed up with the Hipstamatic community to kick off the ‘Holidays Captured’ contest, which revolves around sharing the festive spirit and taking hilarious digital stills, which encompass the vintage style of film photography.