Nike has something in-store to impress and engage its fans in January 2011. The iconic sportswear brand is announcing its new groundbreaking project designed to combine the world of football and interactive movie. Is it possible? It will be with the ‘I AM PLAYR’ game, which will enable players to experience the life of a superstar striker just as he does it.
Category Archive: Marketing
Coors Light is grabbing a piece of the Super Bowl XLV spotlight—and shining it on the fans. Beginning now and running through February 6 the official beer sponsor of the NFL and Super Bowl XLV is encouraging legal-drinking-age-consumers to ‘Snap, Send, Score’ for a chance to win unthinkable access to the biggest football game of the year and other great prizes.
To reach more consumers, IKEA goes outside and is furnishing street sidewalks with bright and comfortable pieces from its stores. Earlier this year, the iconic furniture retailer created home environment in the space of a Paris underground station, and now it decided to continue the movement by taking sofas to the streets of the capital. The unique installations, which occupied bus shelters around the city, will be on display from December 15 through December 21.
2010 marks the 10th anniversary of AdWords, and as a way of acknowledging each of their clients personally, Google headquarters in Mountain View, California and AKQA San Francisco put their heads together to come up with a unique way of saying thank you. The result, an idea for a personalised web film which is seemingly created especially for that advertiser.
As 2010 comes to an end, a mini-download from a recent future trends conference.
Every November in Miami brings 3 full days of “What if..?” thinking by experts that specialize in industries that run the gamut from space exploration to sneaker design. It’s the best way for me to get out of my own mind. So I thought I’d let you in on the download that I shared with the studio here at Flood.
Sony Ericsson has teamed up with MEC, Ignite Media Brands agencies and MTV’s Brand Solutions team to launch a search for best Australian bloggers, whose content will be later featured on subscription TV and a range of online destinations. The competition is now rolling out on the dedicated page www.sonyericsson.com/bloggersearch, which invites creative people with excellent writing skills to join the project for a chance to “feature in promo spots on MTV, be in with the chance to win some cash and cool gear from Sony Ericsson”—and become the members of the brand’s info center team.
Pearlfisher has designed this year’s Annual Review for ORBIS—a charity dedicated to ‘saving sight worldwide’ and eliminating avoidable blindness.The Annual Review promotes the work of the organisation and—alongside the website—is the key marketing communication for targeting new corporate sponsors and for profile raising with both professional and consumer donors.
‘Join My Village,’ a click-to-commit social change initiative of General Mills and international humanitarian organization CARE, is launching the second year of its online community with a new partner: American country music singer and songwriter Lee Ann Womack. Individuals will have the power to release up to $500,000 of General Mills’ charitable dollars for economic and educational opportunities for women and girls in Malawi.
The Amway Positivity Project highlighted everyday stories of positivity by encouraging U.S. residents to submit their own stories of positivity. Twenty-five semifinalists were chosen by a panel of five judges. The 10 entries that garnered the most votes online from the general public were named as finalists. Caitlin Boyle received the most votes and was named as the grand prize winner.