Coors Light is grabbing a piece of the Super Bowl XLV spotlight—and shining it on the fans. Beginning now and running through February 6  the official beer sponsor of the NFL and Super Bowl XLV is encouraging legal-drinking-age-consumers to ‘Snap, Send, Score’ for a chance to win unthinkable access to the biggest football game of the year and other great prizes.

Using SnapTag™ technology customized for this Coors Light promotion, any adult with a Smartphone can Snap a photo of the Coors Light SnapTag logo on packaging and other promotional materials and Send it in for a chance to Score a variety of unique prizes. All eligible consumers will be vying for the ‘Super Bowl Insider’ grand prize—a trip to north Texas with unthinkable access to Super Bowl XLV weekend. Promotional SnapTags can be found on specially marked packaging of Coors Light and Coors Banquet as well as on billboards, online and wherever Coors Light is sold.

The grand prize awards one winner and three friends roundtrip airfare and hotel accommodations in north Texas, tickets to the game, a stadium tour, a picture holding the Lombardi Trophy, and tickets to the Coors Light Super Bowl Party at the “world’s largest honky tonk,» Billy Bob’s Texas.

Two first prize winners will also get hooked up with a trip to north Texas, tickets to Super Bowl XLV, access to the Coors Light Super Bowl Party and more. Other fantastic prizes include a football signed by the Super Bowl XLV champions; autographed, game-used items such as end zone pylons, kicking tees and footballs; actual patches of game-used turf; official NFL and Super Bowl gear; flat-screen TVs; and NFLShop.com gift cards.

Coors Light is partnering with Razorfish, the brand’s digital agency, and SpyderLynk to produce the SnapTag promotion.