December is all about getting ready for Christmas and sharing gifts with the ones you love. While giving presents to each other is something men can do quite easily, sharing deep emotions is usually a much tougher thing. Taking this theme as the key one for its new marketing push, Johnnie Walker collaborated with the BBH NY agency to release a tongue-in-cheek spots exploring this purely male characteristic. “Say it without saying it,” encourages the tagline of the smart holiday campaign, which is rolling out on the brand’s website.
Category Archive: Marketing
With less than 20 days left until Christmas, brands are presenting their own versions of the iconic ‘Jingle Bells’ carol, and each of them adds something special to the well-known song. Guinness GB teamed up with famous British ‘electro folk’ musician James Yuill to update the classical tune by playing on Guinness pint glasses in a pub. ‘Jingle Pints,’ the contemporary version of the 150-year old festive hit, can be heard in a new viral video, which was filmed between the musician’s Indonesian and South American trips.
On Monday, December 06, Google Inc. officially announced the launch of its new service Google e-Books. This is, without a doubt, the largest collection of all types of books of different genres and by different authors of all epochs. Most of them are available for sale in Google eBookstore—but only to the U.S. citizens so far.
Mozilla Firefox, the well-known web browser, has launched another cute project to attract attention to endangered species. This time, they decided to start with small things and so far are taking care of just two animals, red panda cubs (aka firefoxes, the mascot of the brand), and are also encouraging Internet users to participate.
International Design Consultancy P&W has redesigned the packaging for Tesco’s health and beauty essentials range. The range, comprising of items such as shampoo, bath soak, shower wash is entry price point but needed to convey added value and quality. The design solution had to be unisex in some areas and have the potential to extend beyond heath and beauty.