For 38 consecutive years, the Veuve Clicquot Champagne brand, founded by Nicole Ponsardin, the famous widow Madame Clicquot, is saluting the UK business women for their grand achievements in work as well as dedication for providing positive changes in the social and health care spheres. Now, the brand is encouraging female leaders to send applications for a chance to receive 2011 The Veuve Clicquot Business Woman of the Year Award.
Category Archive: Marketing
Gap is encouraging Facebookers to spread the word about its new charitable initiative by “liking” the dedicated videos on its FB fan page. The new campaign with slogan “Goods for Good (G4G) turns excess into progress” has been kicked off ahead of Black Friday, which officially starts the holiday shopping season.
Google unveiled an interactive book to teach everybody about the web. The creative Google Chrome Team collaborated with illustrator Christoph Niemann to create a very nice guide in the style of children’s books to unveil the simple truths about Internet and its technologies. The 62-page edition titled “20 Things I Learnt about the Browsers and the Web” is developed using HTML5 and can be viewed both online and offline (once you loaded the book in any HTML5-compliant modern browser, the Internet connection is not required to continue the reading).
Coca-Cola U.S. is using the SCVNGR gaming application to kick off a national initiative focused primarily on younger fans of the soda brand and geo-location interactive activity. The campaign, which comes under the previously introduced Coke Secret Formula theme, will be launched on Black Friday (November 26) at 10 Simon Malls across the country. The brand will encourage consumers to participate in a number of challenges for a chance to win nice prizes through the end of the year.
Managing Director from New York moves to London office to head up European offering.
Global branding agency, The Brand Union, has appointed Toby Southgate to run the highly successful London office, overseeing a range of clients including Argos, Airtel, Reckitt Benckiser, Bird & Bird and Premiership Rugby. He will report directly to Worldwide Chief Executive Officer, Simon Bolton.