Established in the industry as the leading European conference, Future Sponsorship 2010 will debate the critical issues that will impact the future of sponsorship. It is a must attend event for rights holders, brand owners and agencies in the sport, media and entertainment industry.

Sponsorship has evolved considerably and is under increasing pressure to create a total brand experience. It is no longer enough to offer just a sale. Rights holders need to draw in consumers to a complete brand experience. Effective sponsorship marketing needs to be leveraged in an innovative way to communicate the brand features.

Now in it’s 5th year, Future Sponsorship 2010 will focus on the most pressing challenges around the dynamic sponsorship industry, the importance of experiential marketing and the rise of the term brand partnerships — all now vital to consider in the future of sponsorship.

Attend the Future Sponsorship 2010 to hear from leading industry figures on the most challenging and demanding sponsorship challenges facing the Sponsorship sector:

• Understand and explore the changing industry and the commercial potential of brand partnerships, as a way forward
• Listen to high level industry experts’ experiences to learn and apply techniques to your own environment
• Engage in thought provoking debates on the most crucial sponsorship challenges to ensure you have a competitive edge in the sponsorship marketing industry
• Network with over 250 like-minded professionals and interact with a highly targeted audience of rights holders and brands during numerous improved networking opportunities throughout the conference
• Meet and interact with sponsorship and branding agencies and suppliers in the Exhibition Stand Area
• Take advantage of the online conference networking tool, speed networking sessions and ESA evening dinner and awards to build long term business relationships

For more information regarding Future Sponsorship, contact Sally Nastys, Conference Producer, sally.nastys@informasportsgroup.com