Nikon Foundation kicked off a contest, focused on fashion and career opportunities for younger generation of people behind the lens. The recognized leader in the photo equipment industry and celebrated fashion and celebrity photographer John Wright are on the lookout for a person, who would become a paid assistant of the photographer for as long as three month.
Category Archive: Marketing
The documentary “Latinos Living the American Dream” produced and directed by Eva Longoria Parker in partnership with the Pepsi YO SUMO initiative premiered yesterday, October 21, at the Grauman’s Chinese Theater in LA. The documentary highlights the accomplishments and impact that Hispanics have in shaping the landscape of the United States. The feature is a culmination of Pepsi’s YO SUMO (I Add Up/I Count) movement which encourages Latinos to go beyond being counted and show how they add value to this country, in the year of the Census.
Sony Electronics announced that a fall line-up of its VAIO® computers (excluding laptops with Intel Atom based processors notebooks) now come equipped with IBM‘s World Community Grid software, helping provide scientists around the globe with the computing power to help solve humankind’s biggest challenges.
Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around. The goal of the new promotional game dubbed “Getaway Stockholm” is to spot the virtual cars and do not let it slip out of your ‘hands’ right into those of your ‘enemies.’ The only thing participants can do to keep the virtual auto is to run away from the location where they’ve found it. The fastest and nimblest participant of the unique project will get one MINI Countryman as the grand prize.
It seems that the most effective way to promote a product is to add a ‘secret’ and ‘exclusive’ component to its image or promotion at least. This concept was employed in the recently launched ad campaign by Tiger Beer UK. The project developed by the Exposure agency and dubbed “Know The Not Known” is encouraging the UK residents of drinking age to get rewarded for being Internet-savvy and curious.
Doritos unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of her personality and style, Doritos is debuting the special single, «Who’s That Chick?,» by David Guetta featuring Rihanna. To create a truly global scope, the experience at www.doritoslatenight.com also includes exclusive performances by a collection of additional recording artists from around the world.