“Wash your hands with the little ones!” This is the call by Villeroy & Boch to parents all over the world to join their children to practice handwashing. Soap and water are still the simplest and most effective methods of preventing infections. However, there are too many children living in inadequate sanitary conditions all over the world—and there is also a lack of targeted outreach about infectious diseases and the right hygiene measures.
Category Archive: Marketing
Toyota has launched a cutting-edge film featuring the latest projection-mapping techniques to showcase the unique Hybrid technology now available inside its new Auris. The film, developed by advertising agency glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses. The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.
Beck’s is continuing to celebrate its longstanding commitment to music and art by a next round of its hilarious project, Beck’s Music Inspired Art. The beer brand is mixing good music with visual creativity again, and this time makes it really huge—literally. To promote its new project titled Beck’s Shape Your Music Experience, launched in mid-September, the brand is giving away up to 25 million song downloads on Play.com and commissions artists to create giant billboards in London and Birmingham.
Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Through this promotion, which has been recently kicked off on its Facebook page, the Mexican beer brand is encouraging its consumers to share their photos (at least 500×500 pixels), which will be later displayed to public in NYC from November 8 to December 5.
Mazda USA is hitting the road to reach Generation Y consumers, who love indie music and traveling. The brand’s sub-compact model, Mazda2, is sponsoring 32-stop concert tour of Mayer Hawthorne & the County, which is rolling out from October 3 in Fort Lauderdale through November 12 in Los Angeles for audiences of 750-1,500 people. The car and artist’s collaboration (the fist music-themed one for the brand) is backed by a massive digital campaign, which includes the website featuring lots of music and video content, as well as Twitter, YouTube, Flickr and Facebook for spreading the word through online channels.
Drake, Trey Songz, Pitbull and Rihanna signed up for the new ad campaign rolling out by Kodak. The new push, dubbed “So Kodak,” is targeting young consumers and promotes the $200 EasyShare M590 camera, which is designed for social media-savvy consumers as enables them to forward photos to their friends’ emails or profiles on Twitter and Facebook in just three clicks.