Vivienne Westwood Anglomania and Lee Jeans are encouraging public from around the globe to demonstrate various ways to resist some of the most unpleasant aspects of our world. The brands have teamed up to launch an online project, “100 Days of Active Resistance,” to invite people from different parts of the world to share photos, which mirror the core concept of the initiative—demonstration of the ability to see below the surface, understand what’s going around and face up to problems.
Category Archive: Marketing
With only three months left before 2011, global companies are gearing up for creating calendars for the upcoming year. While some brands invite celebrity photographers to shoot and movie stars to be featured in their calendar editions, New Balance Germany decided to crowdsource this job, inviting creative talents to contribute to the brand’s new SNKRlendar.
Those who spent days and months looking for a dating partner and still can’t find him or her, now have an online tool, which will help them put an end to this tough search and finally select a perfect match. This might seem a bit weird, but the solution comes from… a global automobile manufacturer, Citroën. With a new interactive service, Dating 2.0, users can specify the features a potential partner should have, and after all the preferences being processed, they get a picture of the ideal date standing by the best-matching Citroën DS3.
The Foundation for Social Change and United Nations Office for Partnerships (UNOP) present the Global Conference for Social Change—a conference for senior decision makers—corporate leaders from all over the world about how social innovation joined with core business strategy can accelerate provide a triple bottom line return: social, environmental and financial rewards.
Nike is going on promoting the urgent need for giving girls in developing countries more opportunities to get out of poverty. One of its initiatives, Girl Effect, is now being ‘refreshed’ with a new exciting video released. At this year’s Clinton Global Initiative conference (September 21-23), Nike, the recognized influencer in the area of social changes, unveiled its second inspirational spot for the program, encouraging more people to join in, donate and give girls in deprived communities a chance for improving their lives.