Citroën DS3 Helps ‘Configure’ an Ideal Dating Partner

Those who spent days and months looking for a dating partner and still can’t find him or her, now have an online tool, which will help them put an end to this tough search and finally select a perfect match. This might seem a bit weird, but the solution comes from… a global automobile manufacturer, Citroën. With a new interactive service, Dating 2.0, users can specify the features a potential partner should have, and after all the preferences being processed, they get a picture of the ideal date standing by the best-matching Citroën DS3.

In the beginning, a visitor is asked to decide of what sex the partner will be, then he or she chooses the type of head, torso and legs the gf or bf should have, and finally gets it all—the digital image of perfect partner along with a customized Citroën DS3 car from the DS range. The users can share their results with friends through Twitter or by sending an email, request a DS3 brochure or even book a test drive in the UK to make sure the auto really fits their personality.

Citroën also unveiled two spots, one for either sex to demonstrate an innovative and unique match-making process. The videos are about customers who come to a shop to select a partner (or, more preciously, configure him or her right on the spot). “Welcome to Dating 2.0, the 21st Century way to make a date. We have revolutionised dating, giving you the chance to create your perfect partner. Cheekier smile? You’ve got it. Higher intelligence? You’ve got it. Come in and explore the amazing options & configure your perfect date today,” states Citroën in the description of the videos on its YouTube channel, where the spots are hosted.