This summer, Philips and the renowned director/producer Ridley Scott launched a global filmmaker competition dubbed “Tell It Your Way” following its Cannes Lions award-winning short-film project “Parallel Lines.” The entrants were given a freedom of expression and could take up any theme they wanted, still there were two strict rules—there had to be the exact six-line dialogue as it was in the Parallel Lines films, plus the entries could last no longer than three minutes. Now, with the selection period being over, it’s time to announce the winners.
Category Archive: Marketing
Doritos Australia has eventually named the winner of its “Doritos Make an Ad, Make a Fortune” national contest, which started in May. For the second consecutive year, the brand in cooperation with the Sydney-based Clemenger BBDO agency was encouraging creative minds from all across the country to enter the competition and become rich by creating a funny 29-second ad about Doritos. This year’s winner, 21-year old Alex George, managed to win the heart of the judges and voters with his ‘Tasmanian’ commercial and received $30 as the prize for sharing a piece of his creativity with Australia.
Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.
Campbell Soup is enlisting the power of NFL pros to create a game-winning strategy for dads who struggle for eating right and being active. To address this challenge, Super Bowl winners Tony Dungy and Jerome Bettis are teaming up to launch the Campbell’s Chunky soup “All Pro Dad” pledge, which encourages dads to make small changes that can make a big difference at home.
For some women shopping may become a real trouble when it comes to buying jeans—this piece of clothes usually doesn’t hug the waist, hips and bottom as perfectly as it should. Even if you manage to find the right pair that isn’t pulling or gaping, it might take you hours of wandering around the mall. Levi’s found a solution to the first problem by creating the Curve ID line especially for ladies, and eliminates the second one with the launch of a digital fitting room, which is available to internet-savvy consumers in 50 countries and in 20 languages.
European brand consultancy LFH has created the branding and packaging for new Xylimax Flow chewing gum from Fazer, Finland’s largest confectionery business. New Xylimax Flow is a fresh fruity flavoured full xylitol chewing gum with sequentially released fruit when first chewed and a refreshing mint flavour at the end. It comes in two variants both with a menthol finish—lime and cactus, and raspberry and peach. The new chewing gum will be sold in 25g bags. LFH was appointed on the strength of the agency’s previous work with Fazer, following their appointment as the company’s brand consultancy in 2009.
With the school season already kicked off, Microsoft’s Bing web search engine launched an educational website, REDU, aimed at empowering teachers and everybody concerned with the issue to have a national conversation around education reform. They are encouraged to connect, communicate through initiatives and, being inspired by others’ examples, improve this sphere with concrete actions, ranging from planting a learning garden to taking up a volunteer job.