Samsung has created a new viral video, which focuses equally on the brand’s products and on music. The company teamed up with OK, a popular viral band with a plethora of fans, to help them create a new clip for their single «Last Leaf,» from the album «Colour Of The Blue Of The Sky» using its new camera Samsung NX100. Along with the new video, they launched an interactive online hub and a series of 5 episodes describing how the clip was made and inspiring others to make their own crazy things just like they did.

The date of the premiere of the new “highly top secret” video is not specified, but most probably the developers will not keep the fans waiting for too long. To entertain the audience before the launch, the brand and Samsung created a pop-up website, where the visitors can get a deeper insight into the characteristics of camera’s 20mm wide i-Function Lens and use their creativity to suggest what the band would do with NX100 within their next project (Samsung has two more theme-related creative challenges in store). The suggestions build a wall of twitter-like messages.

The online destination will offer more online products soon, including downloadable stuff, image gallery and news from the press room. The previous viral videos of the brand include extremely successful «Here It Goes Again,» «This Too Shall Pass,» «Do What You Want.»