How many colours does creativity have? Nestlé Australia assures that there are at least eight of them. In it’s new project for the Smarties confectionery brand, the company invites kids and their patents to get inspired by the vibrant palette of the sweet drops and create something together.
Category Archive: Marketing
Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create the Next Ad” contest is to shoot a new promotional video in the same captivating style as the previous Durex spots to find the best words to communicate with the youth and convince them to make safer choices in their sex life.
This fall, Kraft Foods will embark on its largest branded initiative ever to fight hunger in America. Yesterday the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9 with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.
This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men, which are sure to appreciate mud wrestling, hot massages and wake up calls from «friendly and flexible» girl staff with gorgeous bodies and deep sexy voices. The Lynx Lodge, which is defined as the «ultimate man-cation destination,» is going to become the most wanted place to spend time before Christmas in an only-male-friends company.
Eco Index to Help Measure Environmental Footprint of Global Brands Including Levi’s, Nike and Adidas
Now we are all witnessing the era of switching to green concepts, and most of the global brands are trying hard to change out life for better by introducing new approaches to making industries more eco-friendly . This dedication became the basis for the Eco Index, launched earlier this month and described as a “ground-breaking environmental assessment tool designed to advance sustainability practices within the outdoor industry.”