Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create the Next Ad” contest is to shoot a new promotional video in the same captivating style as the previous Durex spots to find the best words to communicate with the youth and convince them to make safer choices in their sex life.
The entrants can submit their works featuring the Durex logo and take a closer look at the brief and rules on the dedicated page on the Durex website. The regulations are simple: participants (of 16 years or older) are to upload their home-made adverts of no longer than 30 seconds. The only ‘must’ here is that the ads should be as creative, funny, inspiring or even shocking as possible with the goal to convince younger consumers to use condoms.
The deadline is November 30, so British creatives have plenty of time to develop the concept of their future ad and implement the idea for a chance to get the big prize—the grand winner will receive £2,000 in cash and have their commercial be aired on MTV. The first and second runner-ups will be awarded with £1,000 and £500 cash correspondingly. The names of the winners will be announced this December (the exact date is yet to be set).
Neal Woods, senior brand manager at Durex, said, “We regularly receive sample adverts from members of the public–safer sex is something everyone has an opinion on. We decided to consolidate and reward the talent out there with this new campaign. We’re looking for user-generated content from all sectors of the community. Whether entrants film themselves larking about with their mates on a camera phone or are a group of media students showcasing their best talent, all are accepted! We want to see what the nation’s got to offer.”
Durex also invites the creators to watch the previous ads of the brand and get inspired to create a new video, which (maybe) will become the next contribution to this hilarious collection.
View the rest of videos on YouTube