P&G and their advertising partner Saatchi&Saatchi NY have created a new touching commercial for its detergent brand Tide in the best traditions of storytelling technique.
Category Archive: Marketing
The American whiskey brand Jack Daniel’s has launched an epic storytelling digital effort that is called a «fully-immersive, multimedia experience» — merely, a mobile-adaptive website Tales of Whiskey that features some short nostalgic films, graphic vignettes, audio, written and mixed-media content.
Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for «things that matter»—capturing either happy or sad moments of our life, with McDonald’s on the background.
Drink Up, a U.S. nationwide initiative encouraging Americans to drink more water, has now stepped into a «gamification» phase. The campaign, launched in September 2013 by the non-profit The Partnership for a Healthier America (PHA), has involved two New York ad agencies —Y&R and VML—to develop a .. talking fountain that activates when a drinker’s lips touch the water.