You’ve got to love Noma Bar. A recent poster for the Victoria and Albert Museum’s family fun activities caught my eye. As a dad I’m always interested in things to entertain the kids without destroying the family finances, and as a designer I’m interested in ways to involve my girls in creative pursuits, although given the contrary nature of children they will probably want to become accountants to spite me and my illustrator wife.

Creative production company Shilo from the U.S. participated in producing an engaging new broadcast/web spot for Mountain Dew‘s new Green Label Art Shop Series campaign. This project was directed by Shilo’s Evan Dennis, who worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to develop compelling content authentically supporting Mountain Dew’s innovative campaign and the all-star talents assembled.