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Category Archive: Marketing

PepsiCo Employees Are Living the Promise in the New Corporate Blog

PepsiCo has opened a new blog dedicated to giving their employees a voice. The new hub titled Living the Promise will give the soft drink giant’s employees an opportunity to share with the world thoughts, projects and innovations.

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Posted on 06/09/201006/09/2010 NewsSocial Media

Apple iPhone 4: “I can’t believe this is real. I can’t believe this is actually happening”

Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate even today as we continue to live on our oversaturated social-media planet.

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Posted on 06/08/201009/29/2010 NewsSocial Media

Historic Italian Beauty Brand Oxy Redesigns Its Packaging

Oxy is one of the most important Italian Brands of hair removal products, leader in the superfluous hair bleaching segment. With 25 years experience in the market, the Brand is perceived as effective and gentle, and now was the right time to change package design, while paying a tribute to the heritage.

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Posted on 06/08/201006/17/2010 Case Studies

McDonald’s Is Searching for Musical Talent

McDonald’s announced an exciting opportunity for up-and-coming music artists to launch their careers on a national stage — an upcoming McDonald’s commercial. The program is in conjunction with Artists & Brands, a company created in partnership with Grammy Award-Winning Producer Rodney Jerkins.

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Posted on 06/08/201006/08/2010 NewsSocial Media

Visa’s “Click for a Cause” — Your Click Will Give Free Books for Children

With the click of a button, Visa is helping children all over the world read. To the benefit of Children International, Visa, Inc. has come up with “Click for a Cause”– a new campaign that will provide new books to needy children around the world.

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Posted on 06/08/201006/08/2010 NewsSocial Media

Sapporo Japanese Beer — Legendary Biru Commercial

Via Dentsu Canada, Sons and Daughters and Crush partnered to create a lavish journey though Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer.

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Posted on 06/08/201006/08/2010 NewsSocial Media

Coca-Cola Follows a New Social Media Strategy

Coke is mentioned 5,000 times a day on the internet and strategy is now in place to make it higher. Coca-Cola has built a social media strategy based on four key principles in an effort to increase “mentions” on English-language websites by up to 3 times what it is now.

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Posted on 06/08/201006/08/2010 NewsSocial Media

Honda Promotes CR-Z via Facebook

Honda has partnered with Facebook to bring “exclusion marketing” advertising to the UK. Honda will be using a range of Facebook social plug-ins to promote their CR-Z sports hybrid coupe.

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Posted on 06/08/201006/08/2010 NewsSocial Media

Tied Together Nike Racing for HIV/AIDS

In cities all across the world, people will Lace Up and Save Lives thanks to TIED TOGETHER NIKE and (RED). Starting June, 7 in New York people will be joining the race against HIV/AIDS and will be passing the baton. You can join too.

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Posted on 06/08/201008/06/2010 NewsSocial Media

Digital Marketing Days: June 14-16, New York

Arm Yourself With the Best Digital and Direct Marketing Strategies. Attend Digital Marketing Days and learn the latest […]

Posted on 06/07/201006/07/2010 Events

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