The Wieden+Kennedy agency from Portland is helping unveil one of the secrets of modern soft-drink industry: what is the special formula behind Coca-Cola? To find the answer, the creators made an investigation and now they are inviting us to view the results.
Category Archive: Marketing
Guinness is encouraging the British to make cities a better place to live by implementing their urban regeneration projects. The famous beer brand collaborated with UnLtd, a global body supporting social entrepreneurs, and Rathbone, UK-based voluntary group to initiate the Bring It To Life Awards project. Guinness is inviting people aged 25 – 35 to contribute to their local communities and receive money prizes for their activity.
AKQA, an independent advertising agency, and Heineken, one of the biggest beer manufacturers in the world, launched a new customization project for people who prefer to hold self-designed bottles in their hands. If you feel you are creative enough to make a really stunning design, go to “Your Heineken” section on the official brand’s website and feel like a real artist.
LG Electronics collaborated the Fullsix agency and Young Mind production studio to present a new project tailored to the Portuguese market. With the help of the new movement, LG wants to maximize the impact of this positive spirit, while promoting the brand’s core values: curiosity, humanity and joy.