Recognized as the #1 shopper-focused event in the world.
Shopper Insights in Action, brought by IIR, is the one event that unites the industry, where every dialogue is rooted in a deep understanding of shopper behaviour.
Shopper Insights in Action is a place, where BRANDS, RETAILERS & their PARTNERS analyze the changing shopper mindset, translate insights into opportunities and explore emerging trends influencing the retail world.
Shoppers Insights has become the vital force transforming ideas into innovation and can be applied to provide roof, deliver customer-centric shelf management, media allocation/delivery, category management, store design, customer experience, merchandising, private label management, packaging, product development and more.
True to its core, Shopper Insights in Action remains focused on the «action» — celebrating how insights are used to drive innovation that benefits brands and retailers alike. Join your industry as they come together to share best practices, learn emerging techniques/technologies and to challenge and debate the retail landscape, separating fad from trend.
Historically, it was the SHOPPER in the RETAIL environment. Today, it’s the RETAILER in the SHOPPER’S environment.
The conversation has changed. Behavior has changed. The world has changed. Join us to Shape the Future.