Kit Kat was turned into a killer in a new spot by Greenpeace. With the help of the new shock video the environmental organization wants to show that Nestlé, the producer of the chocolate brand, destroys forests for palm oil and kills orangutans, living there.
Category Archive: Marketing
Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.
We’re still talking about being ‘good’ and, ergo, wanting to do ‘good’. But what is the definition of goodness? It now seems that the goodness remit is so wide, how do we know if we are really doing good? The design news week on week is full of ‘good’ brand initiatives and campaigns: Coca-Cola’s Replenish Africa Initiative (RAIN) “Water for Schools” and the Avon Foundations donation to the Fund for Global Womens’ Leadership to name just two featured this week…
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.