Volvo is talking about the importance of safety belts. This time the auto brand and the Ogilvy & Mather Dubai employed a simple and clear concept: retro is trendy, safety belts are retro.
Category Archive: Marketing
Beck’s Beer is looking for a viral advert. Just like Doritos and Picnic, the brand is inviting its fans to create commercials for their product, win some money and become famous. The aim of the campaign is to shoot a great spot, which would support the global launch of the new packaging label on its bottles and cans.
Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.
LG is inviting people all round the globe to share the best moment of their life captured by photos. The brand has created the Life’s Good Moments gallery to where visitors of the micro-site can upload various photos of the dearest moments and later see them on the on the massive LG screen at London’s famous Piccadilly Circus.