This January Coca-Cola China has recently launched the new festive campaign devoted to the national celebrantion of Chinese New Year. It is entitled ‘First Coke of the year’ and features in TV spots the local celebrity Liu Xiang. The idea of the commercial is to encourage consumers to share a Coke. TV campaign is handled by the Red Lounge, the agency from Leo Burnett group in China.
Category Archive: Marketing
Diet Dr Pepper recently launched its “unbelievable” campaign. Its key idea is that when you consume the diet variety of the drink, you can never tell that it is not traditional — the taste is just perfect. The company has started the Unbelievably Satisfying Experiences Sweepstakes, which gives any consumer a chance to win a $5,000 trip for three either to New York, Miami or to Las Vegas and get $500 cash for spendings.
The Axe brand has launched a new campaign in the Russian Internet aimed at young men who are not brave enough to ask girls for a phone number. With Axe they can feel completely free to come up to any lady and get her attention. The interactive project is located here, at phone.axeeffect.ru, where the consumers can find profile of 5 stunning young women and start a sweet conversation with any of them.
More and more of the global brands are turning social. The US manufacturer of cosmetics and toiletry, Avon, has been among the pioneers of the movement. The Avon Foundation, which was founded more than 50 years ago, is deeply involved in a projects committed to improving the lives of women and their families. The brand supports the projects aimed at rendering help to women in need. Love/Avon Army of Women if one of them.