More and more of the global brands are turning social. The US manufacturer of cosmetics and toiletry, Avon, has been among the pioneers of the movement. The Avon Foundation, which was founded more than 50 years ago, is deeply involved in a projects committed to improving the lives of women and their families. The brand supports the projects aimed at rendering help to women in need. Love/Avon Army of Women if one of them.
The project is based on an initiative of the Dr. Susan Love Research Foundation, tackling the cancer issues, which was developed thanks to a generous grant from the Avon Foundation for Women. It offers a revolutionary new opportunity for women to partner with research scientists to move breast cancer beyond a cure. The Army of Women organization participates in the movement as well.
After entering the detailed information at the website of the Army, all registered entrants will get related news and information on what centres need volunteer for breast cancer researches, which provides ladies with a chance to participate in the study and get cured in course of testing projects.
To support the initiative, Nivea and Army of Women created several promotional videos.