Gillette announced that it is partnering with some of the world’s most popular musicians to produce Gillette UNCUT, an authentic digital documentary film series which will make its world premiere in Los Angeles in late January, 2010. Shot by renowned music filmmaker/photographer Danny Clinch, the Gillette UNCUT films will provide fans with a rare glimpse into the worlds of will.i.am of the Black Eyed Peas, country superstar and actor Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects featuring Tyson Ritter.
Category Archive: Marketing
HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru’s Amazonian Rainforest for each special edition HUGO Man and HUGO Element fragrance sold. From January 2010, HUGO Fragrances lovers can support the sustainability initiative One Fragrance, One Tree just by purchasing their favorite perfume.
New times come, new logos come with them. The global companies prefer not to change their identity completely and undergo slight rebranding. The French auto company Peugeot is one of those who introduces their new look without global reconstruction. The rebrand is dedicated to the 150-th anniversary of the brand’s iconic lion in the logo. Last week the Peugeot introduced a line of new concept cars as well as a new look of its feline emblem along with a new tagline: “Motion & Emotion”.
Nivea offers its consumers a chance to win a gorgeous Jeep Wrangler, packed full of great prizes. The sweepstake is open only for Australia residents , who are to submit their personal data and special codes before January 31, 2010 (the day when it closes) if they want to win. The new promotional campaign is dedicated to the line of Nivea Sun products and is aimed at familiarizing the customers with new additions.
Coca-Cola encouraged Facebookers to take part in creating a new addition to the Glaceau Vitaminwater portfolio. The flavour, components and the bottle design of the new drink, Connect, were chosen by Facebook users, who participated in the promotional campaign on the social network website. The new drink now has a tasty black cherry-lime flavour made with caffeine and 8 key nutricients.
The famous diaper brand Huggies from the Kimberly-Clark group promotes its Super-Dry nappies online with the help of the ‘Everyday Discoveries’ campaign and the competition, which was related to the promotion. The participants of the contest open to the UK residents and related to the theme of child’s exploring the world were encouraged to upload photographs and video clips of the everyday discoveries their child experienced.
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and backgrounds with the help of PepsiThrowbackHub.com website.
Is you have a headache, toothache or any other kind of pain, you miss an opportunity to meet with your family and friends. With Panadol Actifast, you can tame the pain in a few minutes and go on enjoying your life! The brand is reaching its consumers through Facebook and a microsite, created for the occasion.