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Category Archive: Marketing

Mountain Dew Throwback: Sugar Prizes for Mini-Contests

Mountain Dew Throwback has come out with a series of mini-challenges to keep the consumers tuned in. The prize is a limited-edition DEW gear, the drink with real-sugar that gives energy and creative inspiration.

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Posted on 01/04/201001/04/2010 NewsSocial Media

Packaging and Pantomime

It’s that time of year when we probably all groan and cheer in equal measure at the old traditions – the Christmas Jumper? The Brussel Sprout? The Pantomime? But, it’s also that time of year when shop shelves are groaning under festive packaging mountains and our homes (and the grown ups) groaning at the amount of paper and packaging we somehow need to dispose of.

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Posted on 12/24/200901/20/2011 Opinion

Wispa UK Launches a Website

Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and impressions with other fans of the brand. The user-friendly design makes you want to stay there longer and explore every corner of the site.

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Posted on 12/24/200912/24/2009 NewsSocial Media

Happy Snowmen from Yahoo!

Yahoo provides its users with a great chance to make a snowman without leaving a warm and cosy armchair. At snowman.yahoo.com you can build a funny man from the props from the list and send your personalized creation to friends via Yahoo Messenger, Facebook or Twitter.

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Posted on 12/24/200912/24/2009 NewsSocial Media

Nestlé Created Its Christmas Town Online

Nestlé is fully ready to celebrate Christmas, and has launched a festive section at its website www.verybestbaking.com to show its loyal consumers that the company has prepared everything to make the holidays sweet and tasty. The site gives visitors lots of tips on how to arrange a great party, decorate the house, entertain your guests, make gorgeous gifts and a mouthwatering dinner.

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Posted on 12/23/200912/23/2009 NewsSocial Media

Christmas Miracles from Milka

The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the holiday spirit with the help of Santa Claus, dancing snowmen, gifts in bright holiday packaging and fun activities.

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Posted on 12/23/200912/23/2009 NewsSocial Media

Facebook Prints Its Gifts

Facebook values its top advertising clients and never forgets to prepare a holiday gift for them. Usually the social network gives money to donate to the charity of the client’s choice, and gives something tactile in addidion. This year the heads of Facebook commissioned great Facebook illustrator Ben Barry and the website’s creative team to make an art poster.

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Posted on 12/22/200912/22/2009 NewsSocial Media

Hugo Boss Is Searching for Models Online

To become a model can be easier than most of us think. If you are a Facebooker and have a dream of becoming a real fashion star, German fashion label Hugo Boss gives the chance. Now the brand is looking for young men and women who will show the clothes made by the house during Berlin Fashion Week, January 21.

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Posted on 12/22/200912/22/2009 NewsSocial Media

Guinness and Google Earth Go into Space

Guinness, the flagship brand of Diageo, has expanded its “Bring it to Life” campaign by introducing a virtual game, created in partnering with Google Earth. It gives the beer’s fans a great opportunity to create a world on a planet where no life exists yet.

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Posted on 12/21/200912/21/2009 NewsSocial Media

Facebook Will Help Brand Create Fan Pages

Facebook will help brands promote themselves on the social networking website. It has announced setting up a directory of consultants, who will render practical support to companies in their creating pages on Facebook. The group will include 14 professionals with a strong track record of developing various applications.

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Posted on 12/18/200912/18/2009 NewsSocial Media

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