The charity (RED) campaign to fight AIDS  is extending. Now the famous American shoe company Converse, that has been making footwear since the early 20th century, helps promote the movement’s and gives American residents a chance to win (RED) prizes. Any USA internet user can enter their personal information at www.livenation.com/rednights and be the one who wins famous Converse shoes and a ticket to the concert of Fischerspooner, an eccentric electroclash band, in New York.

New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents Pepsi will give to CampInteractive, a local organization that engages youth throughout the year in various academic seminars, monthly outdoor trips, and technology workshops.

Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.