The charity (RED) campaign to fight AIDS is extending. Now the famous American shoe company Converse, that has been making footwear since the early 20th century, helps promote the movement’s and gives American residents a chance to win (RED) prizes. Any USA internet user can enter their personal information at www.livenation.com/rednights and be the one who wins famous Converse shoes and a ticket to the concert of Fischerspooner, an eccentric electroclash band, in New York.
Category Archive: Marketing
New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents Pepsi will give to CampInteractive, a local organization that engages youth throughout the year in various academic seminars, monthly outdoor trips, and technology workshops.
Pepsi has opened a nice on-line store where any on-line surfer and the brand’s fan can choose something from a wide selection various Pepsi-themed stuff and purchase it without leaving home. On the www.shop.pepsiusa.com anyone can shop for modern and vintage items with prints and graphics, and start (or expand) a red, white and blue collection.
Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.
The Hershey Co. wants its Bliss White Chocolate with a Meltaway Center brand to become really recognizable among woman, the targeted audience, so the company has started an on-line writing contest with stunning prizes to be won. «Share the Bliss» essay contest is providing women with a great opportunity to get a 16.5-carat diamond necklace.