Starbucks, one of the most ardent supporter of the (RED) campaign, is encouraging more and more people join the movement and give a chance to live to African HIV positive people and fight AIDS on the southern continent. Now the coffee brand asks everybody to sing and give their voice to the campaign.
Recently the brand launched the website www.starbucksloveproject.com and added (RED) items to its varieties. If a consumer spends $15 or more, Starbucks presents him or her a nice and warm ‘Love CD’ with song we all know and adore. One of the songs, the main one, was written by John Lennon back in 1976. Today, on Monday, December 7, people from around the world can sing it together and feel united.
The Starbucks Love Project site is going to stream live video with people signing ‘All You Need is Love‘ at the same time. After you watch the video, you can add your voice to the song by uploading your own version of the classical tune and then share it with those you really love.
Now you can see a countdowning clock of the website. The great event starts 8:30 a.m. EST on Monday. Watch the video to see how people from all around the world come together to provide their help to those who are in need.