Heineken helped men have a perfect football watching experience, enjoying the Champions League final between Real Madrid and Atlético de Madrid to the fullest. The beer brand signed a deal with Brazilian chain Shoestock to arrange a one-night three-hour shoe sale on Saturday, May 24, just for the time of the match. The idea was simple—women could go shop footwear and leave their male partners in peace for the time of the game.
Category Archive: Marketing
LEGO has released a film that focuses on the brick sets that contribute to children’s development. LEGO Education has commissioned Ever After Film to shoot a truly impressive piece that revolves around a girl who made up her own emotional story with a happy ending—it tells about a little boy who had a tough life.
McDonald’s has adopted a minimalistic approach in its latest campaign by TBWA/Paris that promotes the fast food giant’s “Big 6” menu items. The «Picto» effort features a series of outdoor visuals and a TV-spot that depict the products—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—as simple graphic elements.
Bombay Sapphire is rolling out the next installment of its Artisan Series, inviting creative minds from the art industry across the United States to share their imagination with the world. The original art pieces are now accepted on the dedicated website—the winners of the contest will get an international exposure.