The American agency Young and Laramore has collaborated with talented NYT illustrator Brian Rea and musicians Noah and […]
Category Archive: Marketing
Swedish broadband provider ume.net demonstrated how irritating and frustrating time lag can be via a series of real-life experiments. The company teamed up with advertising agency ANR BBDO and production company Stopp to illustrate how time lag would look like it if happened in the off-line space—for this, the team behind the project used Oculus Rift headsets.
Nokia is rolling out a color-centric campaign that is dedicated to a new milestone in the company’s history. On April 25, Microsoft has finally completed the acquisition of almost all Nokia Devices and Services business. To celebrate this, Nokia decided to pay tribute to part of its DNA—color—in a new communication effort, Not Like Everybody Else, which comes to be the first campaign after the Nokia business gets under the banner of Microsoft.
Nike has researched how the weather conditions influence the physical activity of amateur athletes. The team behind Nike FuelBand, Nike’s revolutionary bracelet that measures a person whole-body movement throughout the day, conducted a research to reveal the perfect atmospheric conditions for all sorts of athletic performances. The team used the activity patterns data collected across the USA, so the results apply to Americans only.
Heineken has unveiled the film based on the super short plot by the winner of the #15SecondPremiere contest, Dennis Lazar (aka @awsommovieideas). The competition, launched in March as part of the brand’s sponsorship program at Tribeca Film Festival, encouraged creatives to submit tweets with brief stories—the best of them was to be produced and directed by a Hollywood film crew.