LEGO, the brand that has always been associated with younger consumers, now grows up to deliver goods for adults. The manufacturer is unveiling a collection of timepieces for men and women in versatile styles. The watches, arriving in November 2013, are plastic and have interchangeable parts such as the bracelet links and bezels, which is a tribute to the “build yourself” ethos of the brand and a nice move in the era of customization.
Category Archive: News
Future of transportation is one of the most intriguing themes. Tapping into this area, technology powerhouse Siemens collaborates with London Transport Museum and media company CBS Outdoor UK to present a free exhibition, “Going Underground: Our journey to the future” that revolves around the future developments for metro-style trains and stations.
The footwear brand Geox proved the ultimate water resistance of its shoes with Amphibiox technology with an unprecedented experiment. The manufacturer teamed up with Norwegian agency SMFB for a seven-day test that put Geox’s waterproof shoes under extreme conditions of non-stop raining. There were seven pairs of shoes and one brave man participating in the experience that was filmed in Barcelona’s urban settings.
KLM is making another attempt to add maximum comfort to the traveling experience, both in air and in town. With the KLM Dream Catcher web app, the airline company now helps build the most accurate picture of what to do, where to go, what to see in the city, using references from the trusted editorial and community-powered international sources. The initiative follows the Must See Map that encouraged travelers to build a perfect tourist guide by themselves.