Intel announces a new social good initiative that aims to master younger women in developing countries some basic digital literacy skills. The «She Will Connect» program will also help minimize the gender gap in this area of knowledge.
Category Archive: News
Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedency to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is 8.4% record increase over 2012, Interbrand reports.
The sportswear brand Patagonia has announced a new initiative The Responsible Economy in the U.S. that focuses on the principle of seeing new in the old. The brand is calling consumers and manufacturers to be more attentive to the old things they are going to send to the landfill in order to save more, both for their pockets and the planet.
MINI is exploring the new facet of “non-normality” in the new effort which invites the UK audience to trade their creative ideas for a chance to get a new MINI car. The initiative, rolling out as part of a broader “Not Normal” campaign, calls consumers to submit their creative thoughts as a bid in the auction for the vehicle of choice. Money is not accepted here, only unconventional approach is welcome.