Levi’s new international campaign, “Make Our Mark,” aims to evoke an inner artist in every person and links to the art project-on-the-wheels, “Station To Station,” which is now being rolled out across the U.S. through September 28. The new campaign, developed by AKQA , invites people to ponder over their creative identities and get inspired by a roster of experts in the fields ranging from music to writing to technology.
Category Archive: News
Burger King is introducing improvements to the French fries, a product often perceived as one of the major contributors to the obesity problem. The No.2 fast food chain has dramatically reduced the amount of calories in the popular item on the menu—it now includes 40% less fat and 30% fewer calories than the similar offering in the rival chain, McDonald’s. Due to its “lighter” character that delivers more joy than guilt, the new crinkle-cut product was named “Satisfries.”
Perrier-Jouët is taking its art-nouveau visual philosophy further in the new artistic collaboration with London-based photographers Warren du Preez & Nick Thornton Jones, innovators in the image-making and film industry. The creative duo have developed a magic environment in the project entitled An Alluring Journey into Enchanted Nature that captures the spirit of the brand’s heritage and takes the viewers into the half-real world full of anemones, the iconic symbol of Perrier-Jouët.
Following the anti-extremism and anti-human-trafficking online networks launched by Google earlier this year, the tech giant is rolling out a new online humanitarian project, Constitute, which is a searchable archive of fundamental sets of laws of 160 countries of the world. The project was launched on September 23 under the banner of Google Ideas, the branch which had given a grant to the Comparative Constitutions and made this initiative possible.
