Weekly design news roundup: September 16-22 This week we’ve picked the following brightest brand and design news: 1. B2B design specialist Greenwich Design has redesigned the website for Ming Foods, regarded as the leading brand in the manufacture and supply of quality Chinese pancakes. Continue reading →
Only 2% of consumers are ‘very interested’ in sustainable lifestyles, joint BSR and Futerra’s survey finds By 2018 sustainable lifestyles will be big business, so the markets are on the cusp of a big change, a new joint survey «Value__Gap: The Business Value of Changing Consumer Behaviour» by BSR and Futerra reveals. Continue reading →
Kleenex will warn Americans about flu and cold outbreaks with an online predicting tool Achoo Ahead of the cold and wet season of flu outbreaks, the Kimberly-Clark-owned Kleenex has readied something more than just a new bunch of strawberry-flavoured tissues. Continue reading →
Memorable straplines increase brand awareness, CBS Outdoor’s ‘150 Brands’ gaming experiment proves Maybelline, Burger King, Nike, KFC and McDonald’s seem to have the most catchy straplines that people recognize best. Continue reading →
Volkswagen, Siemens, Panasonic named sustainability leaders in their categories in 2013 Dow Jones Sustainability Indices review On September 12, the annual 2013 Dow Jones Sustainability Indices (DJSI) review revealed the 24 industry group leaders among 1,831 publicly traded companies of the S&P Global Broad Market Index, representing 59 industries from 45 countries. Continue reading →
Perrier-Jouët’s new subbrand Nuit Blanche targets affluent young Americans The classic French champagne brand Perrier-Jouët has launched a new addition to its non-vintage portfolio in the U.S. market, Nuit Blanche. The brand positioning and visual identity was developed by the London agency Coley Porter Bell. Continue reading →
McDonald’s to introduce new design for carry-out bags and beverage cups globally The fast food giant McDonald’s is rolling out a new packaging developed by its long-time design partners, the UK- and Chicag0-based agency Boxer. Continue reading →
British Vogue educates teenage school girls about «natural» beauty standards Continuing on Dove’s attempts to reassure women about their natural beauty, the fashion Bible of our times, British Vogue, in its latest social campaign brings the most vulnerable victims of fashion—12- to-16-year-old girls—into focus. Continue reading →
Nivea Soft pots by Giles Deacon become fashion items during London Fashion Week Two big names in affordable fashion—the Biersdorf-owned skin care brand Nivea and the British fashion designer Giles Deacon—have teamed up for London Fashion Week to make the skin of young females «fashion-ready» with a limited-edition collection of 3 NIVEA Soft pots featuring signature «girly» designer’s illustrations. Continue reading →
Brave new (client) world The big, successful brands of the future will be the preserve of the brave client. Continue reading →