Pepsi and Mnt Dew are encouraging their fans to make this summer truly memorable. To help its U.S. consumers achieve maximum results, the brands roll out a national campaign, “Iconic Summer,” that includes a variety of activations, prizes and events.
Category Archive: News
Yesterday, the first same-sex French wedding was arranged in the city of Montpellier following the passage of a law allowing same-sex couples to marry and adopt children. Prior to the legalization of gay marriage in the country, non-profit organization Tous Unis Pour l’Egalité teamed up with Google and Ogilvy Paris to provide French same-sex couples with an opportunity to wed over the Internet, via Google+ Hangout.
Coca-Cola gives a new spin to its “share the happiness” saga with a sharing can. Before, people could enjoy a bottle of Coke together over a pop-up dinner delivered by a track, they even could present Coke in a personalized packaging to their friends, but it was impossible to share a can. Now, people are able to do it.
The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.
Google invites people from across the globe to «make it a bit more manageable and adventurous with Google’s mapping tools.» With a free two-week online course Mapping with Google users can leverage the power of Google Maps or/and Google Earth to maximize their user experience by getting more of the world’s most detailed and accurate mapping services.
Tate Britain and British Petroleum have organized another British Art exhibition in London. The display, available to the public free of charge, comprises of about 500 masterpieces created by major and less familiar British artists at different times within the past five centuries up to the modern times.