Yahoo.com has redesigned its homepage to make it more appealing to a new generation of the online audience. Thanks to the redesign, the oldest web portal got a simplified, crisper look as well as more social-media feel, which is believed to help the website deliver consistent user experience across desktop computers, laptops, tablets, and smartphones. So far, Yahoo has rolled out the new look only in the U.S.
Category Archive: News
The lager brand Stella Artois, which has a strong emotional connection with the cinema world, launched its new ad during the live broadcast of the Oscars on Sunday. The advert titled “The Artist,” which has nothing in common with the silent movie under the same name, celebrates the craftsmanship behind each glass of the beer.
Google has released its first touchscreen display computer, Chromebook Pixel, competing with similar offerings from Apple and Samsung. Already available for $1,299 at the Google Play store in the U.S., the laptop has a multi-touch 2560 x 1700 screen, 12.85-inch display, a 3:2 photographic format, 4.3 million pixels and 4GB of DDR3 RAM. In addition, Google offers the Chromebook Pixel owners the immersive 1TB of Google Drive cloud storage for free for the first three years.
Stop-motion is one of the favourite video techniques embraced by fashion brands like Louis Vuitton and Fendi. Another luxury brand, Hermès, uses an object animation in its latest campaign dubbed “Vive Le Sport” (“Long Live Sport”). There are four short spots directed by Simon Cahn that capture the spirit of the coming spring.
In early February, General Electric invited American creators to share their groundbreaking ideas with the world in celebration of National Inventor’s Day that coincided with the greatest U.S. inventor, Thomas Edison’s, birthday on February 11. The company teamed up with the BuzzFeed website and launched a social-media campaign #IWantToInvent on Twitter to collected revolutionary ideas submitted by public.
As part of the project, GE released a plethora of blueprints with the user-generated concepts.
Mark Zuckerberg (Facebook), Sergey Brin (Google) and Yuri Milner (Digital Sky Technologies) along with some other notable figures in the IT sector have joined forces to launch the Breakthrough Prize in Life Sciences Foundation to foster researchers in the biotech sphere. The list of founding sponsors also includes Zuckerberg’s wife Priscilla Chan, Brin’s wife and co-founder of 23andMe Anne Wojcicki as well as Art Levinson of Apple, who has been appointed the Chairman of the Foundation’s board.
Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.