Nokia is set to further research graphene, the recently discovered world’s most durable, thinnest and lightest material ever, and find revolutionary ways to boost the technologies and improve life across the globe. The corporation is one of the members of the Graphene Flagship Consortium, which includes 74 partners from the industrial and academic sectors—the group was chosen by the European Union for the Future and Emerging Technologies (FET) program, which will be allocated 1 billion euros to be spent on researches over the next 10 years.
Category Archive: News
Oreo sparks fight in its new “Cookie vs. Creme” campaign, which launched during Super Bowl in the USA yesterday. The brand, which in 2012 celebrated its 100th anniversary with a large-scale program that supported its status of “the world’s favourite cookie” through a series of rather controversial prints and initiatives, starts a new year with the two-month program, designed to divide the U.S. consumers into two camps, inviting them to decide, which part of Oreo they would like to take, the Cookie or the Creme.
Louis Vuitton has tapped three urban artists to create unique prints for the brand’s Spring-Summer 2013 collection. The street art creatives have re-imagined the regular giant silk scarf to give it a pinch of fresh unconventional energy.
The women wardrobe piece comes in three different styles by Retna, Os Gemeos and Aiko (“love” in Japanese) with prints, which suit any look and fit any occasion. They can be found in the U.S. store of the brand in particular.
Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by the CMW integrated creative agency, is bar tricks. There are many ways to win the attention and recognition of the people around you, and mastering plain, but impressive tricks can make the path to the glory to be even shorter.
Old Spice, which previously encouraged guys to “believe in their smelf,” now launches another U.S. campaign, which also touches on the smelling theme—“Answer the Smell of the Wild.” The new promotion, developed by Wieden & Kennedy in Portland, Ore. (the agency is behind all the campaigns the brand has rolled out in the past years), features two spots, which demonstrate how the inner beast can help you be a true man—both with ladies and in the game. With the new push, created to support the launch of the Wild Collection (Wolfthorn, Hawkridge, Foxcrest scents), Old Spice continues to reveal the secrets of manliness with a pinch of refined humor.