Beam Global, leading manufacturer of premium wines and spirits, has re-launched its limited edition tequila, Casa Sauza XA, with a new bottle.

The design was created by UK-based structural packaging design consultants Studio Davis in collaboration with another packaging expert Osborne Pike.

The aim of redesign was to ’embody and communicate the core values of Casa Sauza XA—heritage and craftsmanship’, that’s why designers used four themes: La Quinta, the spiritual home of the Sauza family; La Constancia, the ageing room; Obsidian, the ancient volcanic rock; and Don Cenobio Sauza, the founder of the distillery.

Photo: new package design for Casa Sauza XA

A video explaining the concept behind the new design can be watched here: