To draw Facebook community’s attention in a new way, Johnnie Walker introdcues a new application developed by Bartle Bogle Hegarty on its global Facebook page which allows unveiling users’ Instagram photos to thousands of fans.
Category Archive: News
Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics all together. The rum brand is relaunching Bacardi Dragonberry with a campaign, which pays homage to one of the most prominent characters in the Japanese art, a dragon, with a modern twist through tattooing. The brand tapped Japanese Tattoo Master Horitaka to create a unique dragon tattoo design, ‘the mark of a master,’ which could be won by a lucky Bacardi fan.
Since September 14 through to September 28, the Moscow centre of modern art, design and architecture ARTPLAY will host an exhibition of 100 best works submitted by 76 young talented Russian artists as part of the Russian-only design competition organised by Martini Art Club to create the best arty packagings for the brand’s bestest selections —Martini Bianco и Martini Asti.
Landor Associates, a global creative community of brand strategists and designers, has released the results of its 2012 Breakaway Brands Study, which demonstrates top ten US brands that have successfully progressed in brand strength over a three-year period from 2008 to 2011. Just like the last year, Facebook was identified as the brand with the leading brand position, which has grown by 206% over three years.