Acquity Group, a brand e-commerce and digital marketing company, part of Accenture Interactive, has surveyed 2,035 Americans of 18 y.o.+ to research their shopping decisions made as a result of digital engagement with the brand. Particularly, the study answers the question whether branded content «sells», and if so—which channels are the most trustworthy.
Category Archive: News
In partnership with the New-York based creative non-profit group Parley for the Oceans, adidas has presented the first concept of running shoes with an upper made of recycled plastic fished out from the ocean. The presentation took place last week, June 29, at a high-level event on climate change in New York at the United Nation General Assembly Hall.
We’re all aware that the days of going into a travel agents office to book a holiday or get recommendations, are gone. Instead with the rise of sites like TripAdvisor, everything is done online—flight comparisons, reviews, last minute deals and car rentals. In fact, according to recent statistics from eMarketer, mobile has rapidly changed the way we research and book our holidays.