We’re all aware that the days of going into a travel agents office to book a holiday or get recommendations, are gone. Instead with the rise of sites like TripAdvisor, everything is done online—flight comparisons, reviews, last minute deals and car rentals. In fact, according to recent statistics from eMarketer, mobile has rapidly changed the way we research and book our holidays.
Category Archive: News
Despite the hype about the ever-growing role of social-media marketing in business strategy of B2C organizations, the latest research by Simply Measured shows that on average American brands spend just 9.9% of their allocated digital marketing budget in 2015. However, it is to double and reach 22.5% in the next five years, according to projections of the survey participants.
Continuing its «Futures» series of thought-provoking trend forecasts, the branding agency Dragon Rouge has conducted a study on urban space and the future of build environments in the UK. Together with Travis Perkins, a British builders’ merchant and home improvement retailer, they have identified six continuous forces that will shape digital and physical environment by 2030.