The best way to celebrate your birthday is to throw a party for your loyal friends, and Diet Coke has used this approach in its recent ‘surprise’ promotion in NYC. The beverage brand, which is celebrating its 30th anniversary this year, arranged 30-second long parties for winners of its Twitter competition.
Category Archive: News
Soon after revealing of the Office 15, Microsoft has published a preview of the new Outlook app, which now looks and feels more modern and convenient to use. In addition to a desktop application and a service for businesses, Microsoft is offering Outlook as a personal email service at Outlook.com. This service is to replace its popular Hotmail.
Nivea is offering its fans a once-in-a-lifetime opportunity to share their personal style and creativity on a cap of a lipstick. The cosmetics brand has launched a competition dubbed ‘Kiss of a Style’ on its Facebook fan page and is calling its US consumers to join in to develop a design for the Nivea Care Lip packaging for truly memorable kisses. The winning limited-edition design will go live and be featured on caps which will be sold in stores across the USA in early 2013.
The article is written by Simon Gore, Managing Director at Holmes and Marchant, UK
Newton called it standing on the shoulders of giants; for Pablo Picasso, good artists copy, great artists steal; but perhaps US film director Jim Jarmusch summed it up most pointedly: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination… Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent.”
Volkswagen has launched one of the greatest Olympic-themed projects this summer—the auto brand, which recently created Fanwagen based on Facebook likes, unveiled a totally unique and hilarious car powered by sport fan screams. The manufacturer launched the Up! Holland Up! project,which encouraged the Netherlands teams fans to win tickets to the London event by screaming out loud in a weird car 100-meter cheer race, in which the Volkswagen car were running on noise the fans create inside the vehicle.
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.