Starbucks Coffee Company, LBP Manufacturing and Henkel have introduced a new hot-cup sleeve entitled EarthSleeve. The new product allows reduction in overall material usage. It also increases the post-consumer content savings of nearly 100,000 trees.
Category Archive: News
Levi Strauss kicks off a new stage of its ‘Go forth’ campaign by Wieden & Kennedy that was first launched in 2009. In 2011, the company used ‘Now is our Time’ message to encourage youth; this year, it is adding a new, more product-related slogan: ‘This is a pair of Levi’s.’ The new slogan will appear in ads not only for Levi’s jeans but also for dresses, shirts and nondenim items.
Intel is taking visualizing of the social media presence to the next level. Following the launch of the ‘Museum of Me’ project and the ‘Your Digital Life’ app, the tech giant sings a song about you. Intel Me The Musical brings your timeline to life and allows you to “re-experience your life like never before.”