Casa Rex has developed new visual identity, brand guidelines, packaging and POS materials for Wyeth Enercal+, a nutritional supplement produced by Pfizer in China. The aim was to highlight the advanced attributes of the product and make it more appealing to its target market — adults aged 40+.

«To highlight the vitality of the brand, we emphasized the colourway of Enercal+ and created a new icon that transmits energy and movement, reinforcing the expertise behind the product», says Gustavo Piqueira, head of Casa Rex and also creative director of the project who worked in collaboration with the designer Bruno Porto, who is a specialist in Chinese ideograms.

Photo: New package design for Wyeth Enercal+