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Category Archive: News

Designing stores that encourage play is the future of retail

Children spend almost all their free time playing, and who can blame them? Play is fun, aids learning and creates an emotional connection to the world. It also creates memorable experiences that increase wellbeing.

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Posted on 06/25/2015 Opinion

59% of Millenials feel overloaded with digital brand communications, Aimia Institute finds

The latest research by the loyalty management firm Aimia Institute finds that Millenials are the most sensitive to digital overload. 44% of Millenials are likely to unfollow a brand on social media or unsubscribe from newsletters if they feel overwhelmed with digital communications. For comparison, just 13% of Gen X feel the same way. 

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Posted on 06/24/201506/29/2015 Consumer Insight

Carlsberg introduces Beer Beauty line of hair and skin care for men

In time for Father’s Day, the Danish beer company’s R&D centre, Carlsberg Laboratories, has teamed up with the local beauty brand Urtegaarden to create a men care line made of real beer.

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Posted on 06/19/201506/22/2015 Marketing

LEGO to invest $150 million in R&D centre to develop new sustainable materials

This week the LEGO Group announced it will build a new research lab called LEGO Sustainable Materials Centre near its headquarters in Billund, Denmark, to develop innovative alternative to plastic used to manufacture the famous brick toys.

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Posted on 06/18/201506/18/2015 MarketingSustainability

Seven major redesigns in June 

Alitalia, Spotify, Quora and Oculus have got new visual identity, while Netflix and Instagram have redesigned their websites. LinkedIn’s Pulse app has gone through redesign too.

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Posted on 06/17/201506/24/2015 Design

Six trends by Leo Burnett that influence creative campaigns today

Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry, known as Cannes Predictions.

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Posted on 06/16/201506/19/2015 Advertising

FMCC: the age of fast moving consumer content

Short-form, snackable content is continuing to rise in popularity among consumers of all ages. From videos, tweets and infographics—consumers’ appetite for easily digestible and sharable content is only growing.

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Posted on 06/15/201506/15/2015 Opinion

PepsiCo introduces new craft, naturally flavoured soda line Stubborn

PepsiCo announced it would roll out a new line of craft, more natural fruit-flavoured soda range called Stubborn, Beverage Digest reports. The six varieties will be available through newly designed fountain dispensing systems in the food serving outlets in some regions of the U.S. from summer. 

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Posted on 06/12/201506/12/2015 DesignMarketing

Bacardi launches a new super premium gin Star of Bombay in travel retail

A new super premium addition to the Bombay Sapphire range,  Star of Bombay, takes its name from the 60-carat sapphire once discovered in Sri Lanka and given to the silent movie star Mary Pickford by her husband, Douglas Fairbanks, Sr. This gem also appears beneath the portray of Queen Victoria on the label of the original Bombay Sapphire.

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Posted on 06/11/201506/30/2015 Design

59% of marketers plan to increase budgets on content marketing within 2 years, a PulsePoint survey finds

PulsePoint, a U.S. technology platform for digital marketers, has teamed up with the online journal Digiday to conduct a survey on the future of content and native ads—as seen by 500 leading U.S. and U.K. brands, agencies and publishers.

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Posted on 06/10/2015 Marketing

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