Seven major redesigns in June Alitalia, Spotify, Quora and Oculus have got new visual identity, while Netflix and Instagram have redesigned their websites. LinkedIn’s Pulse app has gone through redesign too. Continue reading →
Six trends by Leo Burnett that influence creative campaigns today Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry, known as Cannes Predictions. Continue reading →
FMCC: the age of fast moving consumer content Short-form, snackable content is continuing to rise in popularity among consumers of all ages. From videos, tweets and infographics—consumers’ appetite for easily digestible and sharable content is only growing. Continue reading →
PepsiCo introduces new craft, naturally flavoured soda line Stubborn PepsiCo announced it would roll out a new line of craft, more natural fruit-flavoured soda range called Stubborn, Beverage Digest reports. The six varieties will be available through newly designed fountain dispensing systems in the food serving outlets in some regions of the U.S. from summer. Continue reading →
Bacardi launches a new super premium gin Star of Bombay in travel retail A new super premium addition to the Bombay Sapphire range, Star of Bombay, takes its name from the 60-carat sapphire once discovered in Sri Lanka and given to the silent movie star Mary Pickford by her husband, Douglas Fairbanks, Sr. This gem also appears beneath the portray of Queen Victoria on the label of the original Bombay Sapphire. Continue reading →
59% of marketers plan to increase budgets on content marketing within 2 years, a PulsePoint survey finds PulsePoint, a U.S. technology platform for digital marketers, has teamed up with the online journal Digiday to conduct a survey on the future of content and native ads—as seen by 500 leading U.S. and U.K. brands, agencies and publishers. Continue reading →
Absolut Colours limited edition to celebrate the 30th year of the New Designers exhibition in London Absolut Vodka is reviving its famous ‘Colours’ limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne. The bottle features the colours of the gay pride flag designed by San Francisco-based artist Gilbert Baker in 1977 and reflects the brand’s long-standing commitment to support human rights, equality and artistic expression. Continue reading →
Two packaging advancements for Coca-Cola: new PlantBottle and the Trussardi limited edition While Coca-Cola GB is unifying four varieties under one brand, the Italian division of the company has unveiled a new collaboration with the fashion house Trussardi. Continue reading →
Specialist or generalist? There’s an age-old debate for design agencies that rears its head every time a brief requesting ‘prior experience’—or instead, a total absence of competitive clients—comes in. Continue reading →
Google and Levi Strauss to redefine wearable technology with connected clothing Last week, at its annual developer’s conference I/O 2015 in San Francisco, Google announced partnership with the American denim and casual wear company Levi Strauss on the development of touch-sensitive, connected textiles, known as Project Jacquard. Continue reading →