The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.
Category Archive: News
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).
For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.
Honest Tea has launched a new humorous campaign with the ‘Refreshingly Honest’ tagline to demonstrate the brand’s commitment to natural ingredients. In its first integrated advertising campaign, which is rolling across multiple media including TVCs, digital video, social media, out-of-home billboards and transit signage as well as on-site activations, the brand owned by Coca-Cola since 2011 focuses on the fact that only organic products are used to produce the cold tea beverage. The message of the campaign, developed by Amalgamated NYC is simple and straight-forward—other than real ingredients just can’t get into the Honest Tea and Honest Ade drink, no matter how hard they try.