Mountain Dew pays tribute to one of the iconic franchises in the cinema world, the Batman films, and celebrates the arrival of the latest (and the last) installment in the Dark Knight trilogy with a digital twist. Ahead of the premiere of The Dark Knight Rises in the USA, slated for July 20, the soft drinks brand launched a dedicated community DEWGothamCity.com, which features exclusive and never-before-seen Dark Knight content, which shreds light on the events which happened within eight years between the trilogy’s second and third films.

The best thing to have a trustful feedback on a product is to ask a person who has been using it for some time. This approach has been employed in the new a marketing promotion entitled ‘Happy Volt Owners’ for the hybrid Chevrolet’s auto brand Volt. The series of spots, in which people are sharing their honest attitudes to the vehicle, appeared on the YouTube channel of the brand, touching on the most important aspects of driving the hybrid such as speed, gas stations, misconceptions and many, many more.

When you buy kitchen furniture, you want it be super durable and indestructible, but the cooking and dining section seem to be the most aggressive space in the house. IKEA provides 25-year guarantee to its furniture and shows that it can resist most damages, even those made during parties. On its UK website, the manufacturer created an interactive demonstration of what this furniture can bear.

Panasonic Corporation is showcasing its energy solutions for achieving comfortable and sustainable lifestyles at the Japan Pavilion, which opened on June 13 in the Athletes Park, situated adjacent to Rio Centro, in Rio de Janeiro, Brazil, the main venue of the United Nations Conference on Sustainable Development, or Rio+20. Panasonic’s exhibition is part of Japan’s joint public- and private-sector initiative that aims to demonstrate to the world the Asian country’s potentials and contribution towards sustainable development, which is one of the main themes of the Rio+20 conference to be held from June 20 to 22. The Japan Pavilion will open through June 24.

The Coca-Cola Foundation announced plans to make social and economic investments in the rapidly changing country of Myanmar, also known as Burma. The Foundation, The Coca-Cola Company’s charitable giving arm, is making a grant of US $3 million to support women’s economic empowerment job creation initiatives throughout the country. The Company is also developing plans to begin business locally in Myanmar as soon as the U.S. government issues a general license allowing American companies to make investments, which is imminent.

Lady Gaga, a person who has become a real brand over the past years, never misses an opportunity to team up with companies (her creative partnerships include collaborations with Polaroid, Barney’s and more) to create visually stunning designs. But the pop diva is creative enough to craft her own breakthrough products—the mother of all monsters is launching her first-ever fragrance LADY GAGA FAME for women in September 2012.

Coca-Cola UK unveiled the Olympic Torch Relay commemorative bottles to celebrate the people who are carrying the Olympic Flame during its 70-day journey around the UK. Ahead of the great sportive event, which will open in less than two months, on July 27, the iconic soft drinks brand presents a plethora of special edition designs, which pay tribute to the athletes and sports. This set of Coca-Cola and one Coke Zero bottles pays tribute to those who are sharing their time and devotion to help the Olympic spirit spread vast all across the country and the planet.