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Category Archive: News

Top 5 redesigns of the week: Smirnoff Vodka, Coors Light, Lenovo, Transaero Airlines, and Wizz Air

Here are the five redesign projects for big brands released over the past week.

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Posted on 05/26/201506/03/2015 Agency NewsDesign

Universal recipe of a winning marketing campaign revealed by Warc

Warc, the online intelligence service for marketing professionals, has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years (75 in 2014 and 89 in 2015 years).

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Posted on 05/25/2015 Marketing

 Apple tops the Forbes list of the most valuable companies in 2015

The annual ranking of the most valuable brands has been recently revealed by the business publication Forbes. Apple ($145.3 billion), Microsoft ($69.3 billion), Google ($65.6 billion), Coca-Cola ($56 billion) and IBM ($49.8 billion) are the top five on the list.

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Posted on 05/22/2015 Marketing

L’Oréal to 3D-print human skin for product tests

The French beauty care and makeup empire L’Oréal, the owner of dozens of premium and mass market brands, has been growing artificial human skin from tissues left after plastic surgeries from cells in its laboratories in Lyon since 1980-s.

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Posted on 05/21/2015 MarketingTechnology

Only food and drinks brands represent the top 10 of the Brand Footprint report by Kantar

In its third year, Kantar Worldpanel reveals the annual Brand Footprint report 2015 on the most frequently chosen FMCG brands in the world.

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Posted on 05/20/201505/21/2015 Consumer Insight

Coley Porter Bell creates packaging design for Chivas Regal The Icon

The whiskey company Chivas Brothers, a part of Pernod Ricard international group of companies, has presented one of its rarest blends, the ultra-premium Chivas Regal The Icon. The luxurious decanter and the outer case were designed by the brand consultancy Coley Porter Bell.

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Posted on 05/19/201505/22/2015 Design

The economy, the election and Easter eggs

Politics has been top of the agenda in the UK over recent weeks, not least because of the […]

Posted on 05/15/2015 Opinion

Hydroponics at a glance: sustainable alternative to soil gardening

When we buy green leafy salad in a supermarket, do we question its origin? Chances are the plants encountered nor soil, neither natural sunlight and was cultivated indoors in mineral nutrient solutions or in a medium—using a modern method of hydroponics, especially popular in urban areas.

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Posted on 05/15/2015 Sustainability

Monthly design news roundup: BrandOpus, JDO, Design Bridge, Hornall Anderson, Identica, bluemarlin, PWW, Safari Sundays, Webb deVlam

Today we are publishing the latest package design projects that landed in our editorial inbox during the past month.

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Posted on 05/13/201505/13/2015 Agency NewsDesign

Google and Nestlé team up for the YouTube/Kit Kat break promotion in the UK and Ireland

The chocolate snack will see the packaging redesign featuring a new «YouTube break» logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only.

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Posted on 05/12/201505/13/2015 DesignMarketing

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