The Cannes Films Festival is a huge event for both cinema world and the world of consumer brands, which is proved by numerous festival-related campaigns, brand promotions and long-time sponsorships. Some brands do not only launch campaigns and products dedicated to the event, but also tap recognized filmmakers to create short films to be showed at the festival. This year, Prada teamed up with notorious film director Roman Polanski to shoot a short film/commercial starring starting Helena Bonham Carter and Oscar winner Sir Ben Kingsley, which was screened at the Cannes Film Festival last week.
Category Archive: News
Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?